“The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems.” Mahatma Gandhi
We all see problems in the world we think should change. You are here because you are willing to do something about it.
Begin with what you know. If you have a background in sales, start with marketing. If you like products, start there. Jotting down your ideas. Brainstorm, read, research, watch video, talk to people, and consider it all together. (Of course, check all our blog posts for great ideas along your way)
If you're interested in a social enterprise, you likely have some experience with the problem you're trying to solve. Work with that then,
A social enterprise exists to solve social problems. What is that problem and why does it exist? Why is your idea a good solution? Why do you believe others will agree? What is your evidence? For each answer you give, ask yourself why again? Why is the world this way? Why do people make the choices they do? What are the alternatives?
Go back to the business plan template and start filling in the blanks. Pay special attention to clearly stating the social problem(s) you are trying to address and how the business activity helps to address this. Keep writing and revising.
The value of businesses is in the number of problems it has solved.
There will be many. Make note, then move on to the next. Sleep on it. Ask for help. Think like a criminal. Be outlandish. The solution will come with enough perseverance.
“We all have the power of thought—so what are you lacking? If you have willpower, then you can change anything.” Dalai Lama
Until you share your ideas with others, they are just a dream. So share the details early with people you respect and trust. Try some pitch competitions, talk to some potential funders. Take notice of the feedback, particularly if you hear the same comment more than once.
Somehow, someway, get yourself in front of your potential customers. Then listen, listen, listen.
Notice this is last. Don't get bogged down here until you have to.
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